Oracle – Simple action, easy to follow.No playback control starts to become a problem. Oracle – About 7 steps…a bit too many to follow / keep in short-term memory.Expose some interactions that may not be immediately obvious to the user. GIF to illustrate a few steps in a compact space. Tutorial is a mix of text, static images, and GIF.Video with narration…perfect for numerous steps, complicated workflow, explanation of whyGIF.perfect for 1-4 steps.How can you put them to work in your tech comm content? Short, auto-play, looping, silent video…now common across many media. Facebook auto-play muted video has made mixed motion and static content normative more than ever. Vine: 6-second looping videos that can have audio. Emotive, artistic, capture and convey a moment in time with subtle, endless motion. Cinemagraphs came on the scene in a big way in 2011.Google Trends - After declining in popularity for years, GIFs saw a resurgence in 2011 and are now more popular than ever.When the web was new…it seemed the whole information superhighway was one big construction zone.But is still underused in more serious settings. GIF – that endearing format that seems to be everywhere.
Doing survey about that at our booth chance to win a Snagit license. Would love to talk with you about your biggest challenges with creating and maintaining visuals in your content. Currently heading up market strategy for Snagit. Introduce self: Worked for TechSmith past 9 years (TechSmith: Snagit, Camtasia, Jing – tools for creating remarkable images and videos) content creation part or all of my job for 12 years, mostly in marketing context but also customer education via blogs and direct customer help via social channels.
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